Case StudyKeynote

How the NFL is Innovating with AWS and Amazon Prime Video

The NFL is using AWS to transform football by making it more engaging for fans and safer for players.

The NFL is using AWS to transform football by making it more engaging for fans and safer for players.

The NFL’s player tracking platform Next Gen Stats, which runs on AWS, is being used to power Thursday Night Football on Prime Video, fantasy football, and sports betting applications.

Also, the NFL’s Player Health and Safety team is using AI and ML to build the Digital Athlete, a virtual representation of an NFL player that can be used to better predict and eventually prevent player injury.

The NFL’s Next Gen Stats (NGS) program uses sophisticated tracking technology collected via RFID devices in the shoulder pads of every player and embedded at each of its stadiums. These devices capture data about which players are on the field at a given moment, their location within inches, and the speed and direction in which they move. This treasure trove of data represents a tremendous resource for the league’s 32 teams, multiple media partners and approximately 180 million fans worldwide.

Powered by the machine learning tool Amazon SageMaker, the NGS platform allows the NFL to quickly and easily create and deploy machine learning models capable of interpreting the gameplay. One example is NGS’s Completion Probability metric, which integrates more than 10 in-play measurements ranging from the length and velocity of a specific pass to the distance between the receiver and the closest defenders—as well as the quarterback and nearest pass rushers.

This panel session explores how AWS and technology in general are changing some of the fundamental ways that football is played and experienced.

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